SEO best practices are a different set of tasks designed to help improve the website’s search engine rankings. The standard search engine practices include on-site optimization, building backlinks and researching keywords. You should ensure that your website follows current SEO best practices.
SEO is one of the most popular and fastest-growing components of digital marketing, and with proper SEO, you can also rank your site on the first page of Google or any other search engine results.
Following are some of the best SEO practices that will rank your website in the top five for Google searches-
1. Proper keyword research and usage of keywords
A keyword is a group of words based on content written on a web page. This means that a keyword is a word or a group of words that describe your post content in the best way. It is a search term or a query that people search for in a search engine. Through the keywords, the search engine will understand which phrases you want to rank the pages of your website.
2. Focus on on-page SEO
In 2023, on-page SEO remains one of the easiest ways of boosting your ranking on Google. It refers to the elements that appear on the webpages of your website that you can optimize, like page titles, headlines and images. On the other hand, off-page SEO has to do more with creating relevance for the search engine and, for instance, getting more and more backlinks.
Following are some best practices to help you with on-site SEO-
- Use the keywords at the beginning of the title tags.
- Focus on creating long-form content.
- Insert the keyword two to three times per webpage.
3. Do not neglect technical SEO
Technical SEO is the practice which refers to making sure that the website is designed in such a way that the search engine will be able to crawl and index it quickly. Your content will be in vain if the search engine cannot find, crawl and index your web pages. You should make sure that-
- All your web pages are secure.
- Your website is optimized for mobile.
- You do not have any plagiarized content or similar content on different pages of the website.
- The web pages should load quickly.
4. Security
Google is the search engine that gives a preference to HTTPS websites. It helps to ensure that any information between the website and the user is secured.
If for some reason, you do not have HTTPS, you should make it a main priority to get SSL certificate in 2023 to authenticate the identity of your site.
5. Speed
The pages that load faster will lower your bounce rate. The search engine’s algorithm also uses this as a factor when ranking websites. If you do not have technical skills, you will need an SEO agency to help you with speed.
Many individuals avail of SEO Brisbane, a digital marketing agency that provides clients with different SEO services.
6. Mobile optimization
Your website should be optimized for mobile devices, and no visitor should have to zoom in to be able to read the content via a mobile device. More amount of traffic gets generated via mobile devices than on desktops. Google mainly uses a mobile version of a website for ranking and indexing.
The actual website design and layout on the mobile can differ from optimizing the user experience. However, the content must still be the same as the desktop. You can also use Google’s Mobile-friendly test tool. This tool is very straightforward, and all you have to do is enter your URL in less than a minute. This can highlight all the common issues, like the text that is too small to read or the content that does not fit the screen size.
7. Do not settle for low-quality content
Backlinks play a huge role in Google’s algorithm. One of the main goals should be to get your visitors to share your posts on social media. You can only expect that from your visitors if you post high-quality content regularly.
Backlinks help to show others that you are knowledgeable about your niche. Creating content is not enough. You should also sit back and wait for others to share your content. You should also actively try to pursue it by contacting other authoritative websites and the brands and asking them if they would be at all interested in publishing a blog post or a guest post that you have written.
This way, you can also add your own backlinks to relevant content on your site. This boosts your domain authority to a great extent. In today’s time, the major focus is more on high-quality and relevant content than the number of keywords a webpage has. You should at least aim for 1800 words. However, the posts that are longer than 3000 words work even better for creating links.
8. Create internal links
You should focus on creating the internal links. It is a hyperlink that links to another page on the same domain. They help Google with finding as well as indexing your pages.
One of the major advantages of using an internal link is that the anchor text may match the content exactly and you also do not need to rely on third party websites.
9. Include LSI keywords
The Latent Semantic Keywords refer to the related phrases that Google can use for getting a better understanding of the webpage of the content. If your primary keyword is influencer marketing, the LSI keywords can be words and the phrases like the social media, brands, instagram and endorsements.
Using LSI keywords helps you improve your topical depth which helps with relevancy.
10. E-A-T
Google E-A-T is an acronym which stands for expertise, authority and trust. These are the three elements that Google looks at when working out with the ranking potential of your website. Expertise is something which refers to the credibility and the experience of your author.
Authoritativeness has to do with your online reputation and the recognition that you are getting. Trustworthiness has to do with two main factors.
