Industry With the annual exponential growth in the number of people using mobile devices, numerous businesses are entering the android apps development market. The proliferation of mobile operating systems is a result of this. Customers would gain from this increased level of competition in numerous other sectors. Nevertheless, it has resulted in industry fragmentation in the mobile application development sector.

In the fields of computing and information technology,

fragmentation is a common occurrence. When there are multiple platforms or standards in the industry, fragmentation occurs. Developers are forced to concentrate on the most widely used platforms as a result, preventing them from accessing the entire market. To meet the needs of the entire market, developers must have an unusually large pool of resources. The negative effects of fragmentation in the market for mobile applications have been demonstrated by even large corporations. The BBC announced its intention to launch a mobile news application in February 2010. During this announcement, they criticized the fragmentation of the mobile application market, claiming that it prevented them from equally reaching all customers and that profitability in the mobile application industry would suffer unless a solution was found.

For a variety of reasons,

fragmentation prevents smaller developers from entering the market. First of all, it costs more. In order to bring their application to market, prospective developers will be required to adhere to a plethora of distinct standards and procedures in a market that is fragmented. This prevents smaller or less experienced developers from developing applications because it increases the time and money required to do so. This, in turn, hurts customers because it makes the market less diverse. Additionally, developers must pay a significant amount to learn how to develop for a particular platform. It is often difficult to predict which platforms will become dominant and have a larger install base in a market that is fragmented. Developers will have wasted valuable time and resources if they select a platform that eventually disappears or becomes a niche platform.

Developers of highly technical or targeted applications are also prevented from entering the market and making a profit by market fragmentation. Applications that are highly technical are difficult to port to other platforms and frequently target a specific niche audience. It is highly unlikely that such applications will be profitable on the market if the audience is distributed across a number of devices.

The phenomenon of fragmentation in the market for mobile devices is relatively new. Palm, Windows Mobile, and Blackberry were the only major mobile device operating systems available at the beginning of the 2000s. With the emergence of new platforms like Android, iPhone, and additional Palm, Symbian, and Windows platforms less than a decade later, there are over three times as many as before. It is becoming increasingly difficult for developers to reach their target markets because there is no system that is completely dominant in one area. Additionally, every mobile platform typically has its own digital distribution channel. Developers incur additional costs as a result of having to adhere to the regulations of each distribution channel and pay a percentage of their revenue to each store when distributing across multiple channels.

Because there are so many mobile operating systems, fragmentation can only be addressed by the platforms’ owners working together to find a solution. The Wholesale Applications Community, a business alliance, is currently the best illustration of this. This alliance is made up of 24 mobile phone manufacturers, including Orange, LG, Samsung, and Sony Ericsson. The creation of a mobile distribution channel that distributes applications to all devices, regardless of mobile platform, is the goal of this alliance. Within the next year, they hope to establish this universal standard for mobile applications.


the best strategy for dealing with fragmentation is to establish a common standard for mobile applications. However, instead of developing native mobile applications, some developers have begun developing mobile web applications. Web applications can be accessed on any device with an up-to-date internet browser, despite the fact that they lack native application functionality. In recent years, mobile browsers have improved and now support scripting languages like JavaScript, making it easier to create mobile web applications.

Web application development:

On the other hand, is not ideal for many developers, particularly those working on more complex applications. It would appear that a concerted effort is being made to deal with industry fragmentation with the formation of the Wholesale Applications Community and the cooperation of many of the major mobile development market players.

 How to Create a Successful Mobile Application:

In the current mobile world, an application is important for any small business. As long as the interests of all the businesses in the Wholesale Applications Community continue to converge, it is likely that the negative impact of fragmentation on developers and consumers will be significantly reduced. However, having a subpar mobile application is not in any way superior to having none at all. If your app is not designed to attract customers, it will be difficult to overcome the negative brand impression it will create.

A methodical approach to application development is required to produce a successful mobile application. We’ve laid out six steps for successful mobile app development to help you get started.

To create an effective mobile app, follow these steps:

  1. An amazing idea leads to an amazing app: Before you start planning an app, you need an imaginative idea that will connect with the audience. Because there are only a few officially available mobile applications for mobile users, it is essential to identify a distinct market segment. It is essential that the forthcoming mobile application is essential, advances another application, and addresses a particular issue. To find a remarkable niche, it is recommended to conduct market research. Before you begin constructing an application, make sure you are aware of the services you will provide.
  2. Keep it simple: Simplicity is essential when it comes to mobile applications. You probably won’t get the results you want if your recently launched application is overloaded with unnecessary features. A mobile application with a few missing features that is difficult for the general public to use will be the end result of this kind of task. In the end, most customers who try it will soon uninstall it. A few reviews have also shown that a simpler application will attract more customers and be more successful. As a result, you should try to launch a modestly priced application with straightforward yet original features and observe how customers react. After that, you might be able to develop a newer, more up-to-date version of the application that might include some stimulating features.
  3. Native apps perform better: Keep in mind the idea of speed and adaptability and realize that native app development produces the best results in this way.
  4. Have a plan for application marketing: Unfortunately, the majority of business owners neglect marketing, which is one of the most important aspects of developing mobile applications. It is highly recommended that you begin developing cutting-edge-strong marketing procedures. Every successful digital product has a well-thought-out marketing strategy to attract new customers. PR, social media-supported messages supported by PPC, and other marketing strategies are all options.
  5. Make use of cutting-edge technology: Because mobile technology is constantly evolving, your application should not rely on outdated technology. If your application is out-of-date, it will provide a worse mobile shopping experience than competitors. Make it a priority to connect with industry professionals who can inform you about the most recent developments that are anticipated to ensure the success of a retail application.
  6. Plan your ongoing or user engagement: When your app goes live and can be downloaded from the app stores, you need a strategy for connecting with your users. Applications provide excellent opportunities for businesses to connect with their customers, but this only works if you plan ahead for how you will do so. Think about how to use push notifications and carry out your in-app messages. These should be useful to your customers and keep them using your app. don’t forget your tools for a geophone either. You can send area-based messages to your customers with these, which is yet another reason why mobile power rules!

When creating an application, these are some crucial steps that should be taken into consideration. Contact the android apps development company dubai uae for additional assistance with your business’s mobile application.

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